Profile : Elsa Lim

Elsa Lim was a public relations consultant with major PR consultancies before making a mid-career switch to become a financial planner for close to 15 years. In 2016, her interest in helping individuals to improve their relationship with money led her to start her own online coaching practice, As a Money Fitness coach, she now applies her training in psychotherapy to counsel and guide individuals into adopting healthy money behaviours so that they can achieve their goals and dreams without financial stress

Her Money Fitness coaching programme integrates life coaching with a practical money management tool to help them gain self-awareness; overcome barriers to success in their personal and professional lives; and build financial resilience, so that they can live the life they truly want. Elsa is also the author of “When Love and Money Are Gone – True Stories of Women and Financial Independence,” published in 2016